Archive for seo

How long has it been since you used a search engine like Google? Not long? That’s what we thought. Ignore SEO in your marketing at your own peril!

White hat vs. black hat SEO tactics

In the early days of search engine optimization, there were lots of companies that used black hat tactics to improve rankings. Unfortunately, there are still some companies using such tactics today as well, although the search engines have gotten smarter and often recognize it.

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The diminishing role of keywords in SEO

In the olden days of search engine optimization (or SEO), it was all about keyword meta tags and description meta tags. (And yes, I’ve been around long enough to remember the olden days of SEO.) Meta tags played a huge role in your website’s SEO rankings, but their role has diminished so much that they no longer really impact your ranking at all.

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Watch out for these red flags with SEO services

SEO is a popular topic these days, as it should be. Search engine rankings are important for businesses, and you should be actively working to improve your ranking over time.

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What exactly is social video marketing?

You’re probably familiar with social media—Facebook, Twitter, Instagram, and so forth. And you’re probably familiar with the concept of video marketing—using video to talk about your products, services, or other information for the viewer.

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The simple way to get on Google

As an online marketing consultant and speaker, I frequently get asked about how companies can improve their Google (or other search engine) rankings.

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How to invest money (not time) to increase traffic to your site

Okay, so last week I shared one strategic way to invest time (not money) to increase traffic to your website.

Some organizations have more time than cash as a resource, so time is a solution that makes sense in their worlds. But what if you have the opposite situation?

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How to invest time (not money) to increase traffic to your site

A lot of people I talk to are wary about putting a financial investment toward getting traffic to their site, because they’re not sure it will bring them any kind of return on that investment.

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The tortoise and the hare: SEO edition

Want fast SEO results? It’s easy to wish we could simply make an upfront investment and quickly shoot up to number one in the Google results! Unfortunately, that isn’t really the way SEO works

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Make your website more search-engine friendly

Want to boost your SEO, but you’re not sure how? There are a lot of factors that go into your ranking in search engine results.

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Digital marketing books for 2017

Let’s face it. Even though it’s very much an online world, there are those who still like to learn by reading a book. I read most of my books on my Kindle app on my iPad (instant gratification, anyone?), but physical books have their place as well.

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