Archive for social media

Social media can be a powerful tool for online marketing. But how can you make the best use of them for your business or nonprofit? Check out these articles to find out.

Facebook Pages vs. profiles vs. groups

Businesses and nonprofits alike can make use of Facebook for digital marketing purposes, whether it’s to increase brand awareness—that’s letting people know you exist—demonstrating expertise and helpfulness, or generating leads.

However, often I’m asked whether an individual or organization should be using a Page, profile, or group.

The short answer? It depends.

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How to recover your LinkedIn account

I’ve seen it many times over the years. You lost access to your LinkedIn account. Maybe you forgot your password, you lost access to your previous email address that’s connected to the account, or maybe you deleted your account and want it back. Don’t panic! There are ways to recover access to your LinkedIn account.

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5 lessons from Fabletics on Instagram

Choosing one Instagram page that stands out to me is difficult because there are so many great options, but overall, Fabletics’ Instagram page has it all—especially when it comes to marketing tactics. Fabletics designs activewear for women (they also have Fabletics for men) and was co-founded by actress Kate Hudson. So, why have I chosen Fabletics? Let’s break it down!

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How much does a Facebook business page cost?

In general, businesses and nonprofits need to have a social media presence, and Facebook is typically a great place to start. Facebook offers different types of profiles and pages to meet everyone’s needs, allowing businesses to drive traffic, increase click rates, promote engagement, set a trustworthy foundation with clients or customers, and even increase sales.

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4 Instagram accounts you should follow

I’m a big fan of Instagram. Most of us here are. Instagram has grown a lot over the past few years—showing no signs of slowing down—and that growth means it’s worth considering as a marketing platform for your business or nonprofit.

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9 lessons from BANGS Shoes on Instagram

Whether you’re marketing for a business or nonprofit, most organizations can benefit from a social media presence. Generally speaking, both Facebook and Instagram are good options. But when it comes to engaging, visual content, Instagram is going to be more beneficial.

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Is it okay to not be on Facebook?

Facebook is a great marketing tool for businesses and organizations, and there are many reasons why. However, Facebook is not for everyone, and we understand! There are different things to take into consideration, as well as pros and cons.

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LinkedIn Company Page best practices

Marketing your company on social media can sometimes feel overwhelming. There are so many options out there. How can you tell where you should be investing your time? If you haven’t considered utilizing LinkedIn to promote your organization, you should. Whether your company is B2B—business-to-business—or part of your target market just includes white-collar high-income earners, it may be worth investing time and resources into the more professional community website.

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Should your organization use Instagram or Snapchat?

Snapchat and Instagram have become popular social media platforms to not only connect with others but for organizations to promote themselves. Though they are both great platforms for organizations to use, they have different capabilities. So, when should your organization use them? What’s the difference between Snapchat and Instagram?

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10 ways to integrate social media into your website

While your website is a great way to inform your target audience about your organization, social media is a great way to interact with them. So integrating your social media into your website just makes sense! It provides an easy way for people to know that you are staying up to date with social platforms and lets them easily engage and interact with you and your organization.

But what does integrating social media into your website really mean? Here are ten different ways to do just that.

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