Archive for social media

Social media can be a powerful tool for online marketing. But how can you make the best use of them for your business or nonprofit? Check out these articles to find out.

Effective digital marketing during a crisis

As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!

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How much does Instagram marketing cost?

If you haven’t considered using Instagram to market your business, it’s probably time to think about it. 1 billion people use Instagram each month, making it the second most visited social network behind Facebook. In fact, 37% of American adults use the platform, giving you a better than 1 in 3 chance of reaching your audience using the platform.

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20 more LinkedIn resources

It may be hard to believe, but LinkedIn started way back in 2003, the same year we launched T&S Online Marketing! If you’re in the B2B space, then you probably already know LinkedIn is a must. Not only should you have a profile for your personal presence there, but you also need a Company Page as well. But if you’re like many people I talk with…

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How to get more engagement on Instagram

Is your organization active on Instagram? Maybe you’ve moved past the Instagram basics for businesses and want more people liking and commenting on your Instagram posts. Of course you do! After all, the Instagram algorithm likes it when people are more engaged with your posts. The key is to get followers that are more likely to engage with you. So how do you do that? It can take some work, but this system is pretty straightforward.

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How to create a Facebook Page

If you’re wanting to invest time or money in digital marketing, Facebook is usually one of the options that makes a lot of sense. And with 2.37 billion active users, that should come as no surprise! While I almost never recommend a Facebook Page instead of a website, it’s definitely a must-have if you’re going to use Facebook to market your organization.

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Hootsuite and WordPress integration

One of my main duties here at T&S is scheduling blogs and social media. I’ve said it before and I’ll say it again: WordPress, Hootsuite, and I have a love-hate relationship.

Don’t get me wrong! Those tools make what we do possible by allowing us to pre-schedule social media and blogs. But getting WordPress and Hootsuite to play nice together can sometimes feel like I’m parenting my three boys!

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Design tools to make social media stories better

If you can’t tell already, I’m a big fan of stories on social media. It’s popular on platforms like Facebook, Instagram, and Snapchat. But if you’re not a graphic designer, you may find yourself wishing your stories looked better. Have no fear, we have some tools to make better graphic stories on Instagram!

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Instagram for business tips

A simple site to share photos has grown into an effective marketing tool and means of communication for many businesses. However, it can be a challenge to keep track of all the ways you can use Instagram for business.

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Our best articles on digital marketing from 2018

Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.

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How the Instagram algorithm works

Want to be Instagram famous? Well, we’re not going to cover that in this article, but you can use this information to effectively promote your organization!

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