Archive for social media

Social media can be a powerful tool for online marketing. But how can you make the best use of them for your business or nonprofit? Check out these articles to find out.

Five tips for creating awesome cell phone videos

Welcome to the year 2018, where 95 percent of Americans own a cell phone of some kind! The large majority of those devices are indeed smartphones, which utilize an operating system to function like a mini computer. Gone are the days of having to purchase expensive equipment to create video. Today’s smartphones provide impressive camera technology and an expansive array of supporting applications at your fingertips. That means anyone can create high-quality video whenever they want!

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Do you even Snapchat?

I love Snapchat. In fact, I’m totally that 20-something millennial you see taking photos and videos of the most random things just to populate my all-important Snapchat story. Snapchat is great for connecting with friends and staying in touch with family. It’s also an easy tool to catch up on the daily headlines and even watch stories from every corner of the world. It’s pretty fantastic—just don’t ask me about the most recent update. #StillSalty

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Which type of Facebook Page should I create?

I love Facebook. And plenty of our clients have a Facebook Page for their business or nonprofit. But if you’re creating a Facebook Page yourself, you may get stuck on the very first step of the process when it asks you to choose your page type. So how do you know which type of Facebook Page you should create? Let’s find out!

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Should your business be on Instagram?

Businesses everywhere, both small and large, are joining the Insta-craze—and for good reason. Human beings are visual by nature. In fact, we can process images 60,000 times fast than text! Instagram’s focus on image first and text second has driven its success as a social platform, as evident by its 500 million daily active users.

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Improve your organization’s presence on LinkedIn

If your organization provides professional services, it can benefit you to look good on LinkedIn. The platform definitely skews toward the professional services industry, but even if you’re in another industry, it can still be a great tool.

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The new way to schedule Instagram posts with Hootsuite

To quote one of my favorite television shows, Futurama, “Good news, everyone!” You can now schedule Instagram posts using Hootsuite, and other social media tools are working on rolling it out as well. “Wait, couldn’t you already do that?” you may be asking.

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Five great animated GIFs

Whether you pronounce it with a hard or soft G, animated GIFs are here to stay. They’re now built into social media platforms, which makes them easy to use and misuse. Here are five examples of great animated GIFs used by businesses and nonprofits.

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Google+ for SEO

For most people, Google+ seems somewhat of a ghost town. And while it’s true that certain communities are definitely active on there, in general it’s nowhere near as active as the other comparable social media sites like Facebook, Twitter, or LinkedIn. But are your Google rankings important to you? Does it matter how high you are in the search results for topics related to your business?

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Should your organization be on Pinterest?

Earlier this year, Pinterest hit the 200 million mark for monthly active users. While that’s not as high as Facebook or Twitter, it’s still a lot of people.

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How social platforms display video in 2017

If you’re investing time and money into online video, you want to be sure that video displays the way you expect on all social platforms. To make the most of your video on social media, here’s a quick overview of how each social platform treats video, at least at the time this blog was posted.

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