Archive for social media

Social media can be a powerful tool for online marketing. But how can you make the best use of them for your business or nonprofit? Check out these articles to find out.

What exactly is social video marketing?

You’re probably familiar with social media—Facebook, Twitter, Instagram, and so forth. And you’re probably familiar with the concept of video marketing—using video to talk about your products, services, or other information for the viewer.

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How much does Facebook management cost?

If you’re looking at the possibility of outsourcing some of your social media, you’re probably wondering how much Facebook (or other social media) management costs.

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Where can you use hashtags?

If you want to start using hashtags, you’ve probably noticed it can be a bit confusing at first. Which social media websites support them? And are people actually using them on all those sites?

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Pinterest vs. Instagram vs. Snapchat

I love visual social media. It should be no surprise, then, that I have accounts on Pinterest, Instagram, and Snapchat.

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Share your WordPress blogs with Hootsuite

WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.

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Instant messaging on LinkedIn

Recently, LinkedIn made some pretty major changes to how messages can work on their platform. Among other things, they added some features that let messages function more like instant messaging, similar to Facebook.

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Better headlines without a journalism degree

We all want more clicks, right? Whether you use your website to gather leads, get people to make donations, or actually sell items online, you have to get people there to make it all happen. And a key to that is writing better headlines.

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Improve your LinkedIn profile in 30 minutes

Let’s be real. You may or may not have already read my ebook, Take charge of your LinkedIn profile in 25 steps. But that’s a lot of steps! To quote a fellow Oklahoman that turned into a nation-wide meme, ain’t nobody got time for that!

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Instagram’s business functionality

According to Facebook (which, by the way, owns Instagram), 60% of people surveyed learn about a product or service on Instagram, and 75% of the people surveyed take action after being inspired by a post.
If Instagram makes sense with your industry, company culture, and target market, having a business account on Instagram does a few useful things for you.

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How to build your Pinterest showcase

Love Pinterest? Hey, me too! Of course, being a designer, I’m going to be partial to any visual social media platform. But if you run a business account on Pinterest, there’s a cool feature you may want to test out.

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