Archive for social media – Page 2

Social media can be a powerful tool for online marketing. But how can you make the best use of them for your business or nonprofit? Check out these articles to find out.

Should your business be on Instagram?

Businesses everywhere, both small and large, are joining the Insta-craze—and for good reason. Human beings are visual by nature. In fact, we can process images 60,000 times fast than text! Instagram’s focus on image first and text second has driven its success as a social platform, as evident by its 500 million daily active users.

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Improve your organization’s presence on LinkedIn

If your organization provides professional services, it can benefit you to look good on LinkedIn. The platform definitely skews toward the professional services industry, but even if you’re in another industry, it can still be a great tool.

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The new way to schedule Instagram posts with Hootsuite

To quote one of my favorite television shows, Futurama, “Good news, everyone!” You can now schedule Instagram posts using Hootsuite, and other social media tools are working on rolling it out as well. “Wait, couldn’t you already do that?” you may be asking.

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Five great animated GIFs

Whether you pronounce it with a hard or soft G, animated GIFs are here to stay. They’re now built into social media platforms, which makes them easy to use and misuse. Here are five examples of great animated GIFs used by businesses and nonprofits.

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Google+ for SEO

For most people, Google+ seems somewhat of a ghost town. And while it’s true that certain communities are definitely active on there, in general it’s nowhere near as active as the other comparable social media sites like Facebook, Twitter, or LinkedIn. But are your Google rankings important to you? Does it matter how high you are in the search results for topics related to your business?

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Should your organization be on Pinterest?

Earlier this year, Pinterest hit the 200 million mark for monthly active users. While that’s not as high as Facebook or Twitter, it’s still a lot of people.

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How social platforms display video in 2017

If you’re investing time and money into online video, you want to be sure that video displays the way you expect on all social platforms. To make the most of your video on social media, here’s a quick overview of how each social platform treats video, at least at the time this blog was posted.

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What exactly is social video marketing?

You’re probably familiar with social media—Facebook, Twitter, Instagram, and so forth. And you’re probably familiar with the concept of video marketing—using video to talk about your products, services, or other information for the viewer.

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How much does Facebook management cost?

If you’re looking at the possibility of outsourcing some of your social media, you’re probably wondering how much Facebook (or other social media) management costs.

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Where can you use hashtags?

If you want to start using hashtags, you’ve probably noticed it can be a bit confusing at first. Which social media websites support them? And are people actually using them on all those sites?

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