Tweeted lately? Twitter is a great channel to market your organization online. Some organizations, at least. Here are some tips, tricks, and strategies for Twitter.
As you may have found out if you’ve visited your Twitter account in the past few days, Twitter has rolled out the option to use their new and improved profile design. Although there are a variety of new features included with this new profile design, I’m going to be focusing on the design changes.
The new design definitely takes some tips from Facebook, Google+, and YouTube, who all have large header photo areas for your branding.
Most people that are in business want potential clients and customers to find them. And since we’re in the 21st century, more and more of those people are using Google and other search engines to look for you. So how can you ensure they’ll be able to find you?
When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
