Have you heard of keywords and key phrases as it relates to being found on search engines like Google? Keywords and key phrases are what search engine users enter into sites like Google, that businesses and nonprofits want to show up for. Well, a lot has changed over the years, and they don’t play the same role they used to.
Archive for websites – Page 2
Websites run the web. Obvious, right? But some people still neglect their website. Don’t do that! Here are some articles about utilizing websites.
You may already know that blogging is a great opportunity to showcase your knowledge as a subject-matter expert. It’s also an excellent tool for SEO, keeping your clients up-to-date, and engaging your audience in a way that builds trust and rapport!
Years ago, we were limited to just a handful of fonts on the web. There were only a dozen or so that all computers typically had in common. Thankfully, web fonts have come a long way. One of the more popular options now for putting fonts on your website is Google Fonts.
Regardless of what system your website is running on, one of the basic security measures you should be taking is backing it up on a regular basis. That way, if anything happens, you’ll always have a backup you can revert to. So if you use WordPress, what backup solution should you go with?
If your website isn’t mobile friendly, it’s time to get in on the game! It’s now been more than 10 years since the iPhone debuted. While I’m personally more of an Android fan, there’s no debating the fact that smart phones have greatly impacted web design.
So you’ve been using an awesome font you love in all your print material. It looks great on your business cards, your brochures, and your fliers. Then you tell your web gal—or guy—that you want to use it on your website as well.
From time to time, I talk to people who have problems getting emails from their website. Their website has some sort of contact form or lead generation form, and they don’t seem to be getting some or any of the emails from it.
Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?
Your domain name is a key part of your online identity. At the most basic level, a domain name is a website address (such as www.tandsgo.com), but it’s actually a little more complicated than that.
In the olden days of search engine optimization (or SEO), it was all about keyword meta tags and description meta tags. (And yes, I’ve been around long enough to remember the olden days of SEO.) Meta tags played a huge role in your website’s SEO rankings, but their role has diminished so much that they no longer really impact your ranking at all.