Archive for websites – Page 2

Websites run the web. Obvious, right? But some people still neglect their website. Don’t do that! Here are some articles about utilizing websites.

Six must-have WordPress plugins

WordPress is fantastic! Except when it’s missing some functionality you wish it had. Over the past few years, we’ve developed a list of plugins we install on almost every single website we launch. They do an awesome job of filling in those gaps in functionality. There are actually twelve plugins we install, so we’ll take a look at six of them now and six of them next week.

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Make your website more search-engine friendly

Want to boost your SEO, but you’re not sure how? There are a lot of factors that go into your ranking in search engine results.

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Can’t see changes to your website?

Have you ever made changes to your website and notified your coworkers, only to find that they couldn’t see your changes? You could see them on your computer, but when your coworker pulled up your organization’s website, your changes weren’t there!

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Synchronizing your times

If you schedule things across more than one platform, it’s important to make sure that your time zones are accurate.
They need to all be the same across the board, and you need to make sure the time zone reflects where you are.
It sounds elementary, but it’s important to check! If you have a blog post scheduled to publish at 10 AM, and a social media update linking to that blog goes out at 8 AM that day, that link won’t work for two hours. Which could be pretty awkward.

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The real investment for a website

There are two main investments for a website: an upfront investment and an ongoing investment. It’s a little like buying a car—sure, there’s the price of the car, but there’s also an investment for gas, insurance, and repairs down the road.
I recently spoke with someone who wanted to purchase a website. She was comparing her options, and it turned out I was the provider she trusted the most out of the people she talked to.

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Does your website annoy people?

No business builds a website designed to annoy visitors. You’d be surprised at how often that’s what ends up happening, though.
Or maybe you’re not surprised—because you can think of a couple examples of frustrating websites right off the top of your head.

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What is local SEO?

Have you ever searched for “coffee Edmond” instead of just “coffee” on your phone or computer? Then you’ve made use of local SEO! MOZ estimates that there are seven billion unique local Google searches each month in the United States, which includes more than half of all Google searches on mobile phones. Sure, local SEO is helpful when you want to buy something, but it’s also helpful if you want to reach consumers with your own organization’s website.

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Separate your domain name from your hosting?

It may be initially more convenient for you to get your email, website hosting, and domain name from the same provider. People often do. But it might actually make things more complicated for you later on. And you really don’t have to…

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Promote events with online marketing

Have you ever been to an event that you found out about through word of mouth, or because a friend of yours posted it on social media? We went to Heard on Hurd recently, and we had a great time, but it got me thinking—this was a huge event! How did they market it? I suspected that they…

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Is your SEO strategy risky?

I spoke with a local business owner recently who had some questions about SEO (search engine optimization). During our conversation, what she shared revealed a lot of red flags. Knowing what I heard can help you know if you might be running a risk with unethical SEO, often known as black hat SEO.

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