Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.
Archive for YouTube – Page 2
Here are some online marketing blog articles the staff of T&S wrote! We think they’re awesome, but you be the judge. These particular articles are all about YouTube.
If you’re like many others, your website was created several years ago. And now you may have a presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, and others. So how can you integrate your social efforts into your website?
Episode 23’s guest was none other than Jimmy Owens, the owner of DesignTunnel. Jimmy shared a number of tips about online video marketing, including info on both YouTube and Vimeo, and when one makes more sense than the other.
Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.
YouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.
If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses. Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?
If you have that nagging feeling of failure when marketing your organization online, you’re not alone. Plenty of other people have felt the same way you have. The key is to move past that by figuring out what you did wrong, and correcting it.
In many cases, I’ve found that people had that feeling of failure because they were doing some key steps out of order. Or maybe they were leaving out some steps entirely.
Several months ago, YouTube rolled out some new changes to their YouTube channels. You had the option of whether or not to switch to the new “One Channel” design, but as of June 5th, 2013, the change has been applied to all channels. If you haven’t fixed your channel’s branding, it may not look very professional right now. So it’s time to get your channel back up to snuff!
When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
I recently started toying with a pretty neat presentation tool called Prezi. Prezi allows you to build presentations using either pre-built templates, or by creating custom templates of your own. You can see an example of one of our prezis by checking out our 10 Years of Awesomeness Celebration video.